Maison Guermont
PRESENTATION
Maison Guermont is a habitable and performative artwork located in the historic district of New Athens in Paris, birthplace of Romanticism. Conceived by Milène Guermont, an engineer and artist, the project stands at the crossroads of art, architecture, and technology, embodying the concept of a “total artwork” where living space and artistic expression merge.
Maison Guermont represents an experimental fusion of innovation, emotion, and design, positioned between the legacies of Wagner and Cocteau, offering a new vision of interactive and poetic architecture.
GOALS
-
Enhance brand visibility and establish Maison Guermont as a reference in contemporary and conceptual art.
-
Develop partnerships with cultural, institutional, and architectural networks.
-
Generate traffic to the website through optimized digital content and media presence.
-
Create a strong and coherent brand identity reflecting the dual artistic and technological nature of the project.
COMMUNICATION ACTIONS
-
Communication Strategy: Designed a strategic communication plan articulating Maison Guermont’s artistic narrative and digital positioning.
-
Social Media Management: Curated and managed content on Instagram and other platforms to showcase artworks, installations, and project milestones.
-
Visual Creation: Produced artistic visuals harmonizing with the gold-toned identity of the Maison Guermont universe.
-
Logo Consultation: Provided creative direction and guidance on logo selection to ensure consistency between the artist’s and the Maison’s branding.
-
Analytics: Performed statistical analysis to track engagement, reach, and audience growth.
Counsel on Brand Identity
The logo
Milène had a graphic designer on her team giving her many options of designs. During the meeting from the extract above, she included her own design she had drawn up. The Graphic designers creations were esthetic and elegant, but Milenes just made more sens to me. It aligned better, with her brand, her vision, her personality. She expressed to me that she also felt the most confident with her own design. Simple yet effective Maison Guermont’s logo presents a house – home to creativity, passion, innovation – and a Pyramid – representing her previous artwork, a pyramid sculpture – that inspired the creation of Maison Guermont.
Moral of the story, simple yet effective designs can express more emotion and correspond better to brand identity than a more sophisticated one.
The Jingle outro
The video’s outro begins with the pyramid at the center, and the house then builds up around it, symbolizing Maison Guermont taking source in her previous pyramidal artworks Phares and Pyramidion
