Portfolio
PRESENTATION
Vinapogée is a Bordeaux-based company specializing in the sale and distribution of fine wines and premium spirits. It curates an exceptional selection from renowned winemakers, promoting craftsmanship, authenticity, and terroir.
Beyond distribution, Vinapogée organizes exclusive tasting events, vineyard visits, and gourmet dinners, creating bridges between producers and enthusiasts. Each experience highlights the art of wine appreciation in an intimate, convivial atmosphere.
By emphasizing responsible and sustainable distribution, Vinapogée has positioned itself as a key player in the French wine and spirits sector, combining tradition, innovation, and personalized customer experiences.
Goals
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Boost brand awareness and strengthen Vinapogée’s digital presence in the premium wine and spirits market.
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Showcase products and events through engaging storytelling, authentic visual content, and targeted social campaigns.
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Drive qualified traffic to the website and generate leads through organic and paid social strategies.
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Reinforce brand identity around craftsmanship, authenticity, and premium positioning
COMMUNICATION ACTIONS
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Strategic Brand Positioning: Defined a communication strategy to highlight Vinapogée’s expertise and values across digital channels.
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Social Media Management: Managed and optimized content across Facebook and Instagram, implementing consistent editorial and visual guidelines to strengthen recognition.
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Creative Content Production: Designed high-impact visuals and campaign assets aligned with the brand’s identity and event calendar (tastings, contests, partnerships).
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Performance Analytics: Conducted detailed social media performance reports (engagement rate, reach, conversions) to refine targeting and content strategy.
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Community Engagement: Developed interactive posts and event coverage to increase audience interaction and customer loyalty.
Client Results
instagram engagement
Twitter Notoriety
Facebook Impressions
Instagram Advent calendar
Creating a bright Instagram Advent calendar with posts on the 5th, 10th, 15th, 20th, and 25th creates a consistent and memorable visual narrative that keeps your followers intrigued and connected to your brand throughout the holiday season.
Transforming the Instagram profile into a visual masterpiece with a zigzag wall display, creatively arranging the letters of the company name. This eye-catching design not only attracts attention but also strengthens brand identity and engagement.
Presentation of winemakers and their vintages
Presenting Vinapogée’s winemakers and their wines on Instagram humanizes the brand, educates consumers, fosters engagement, and sets it apart in a crowded marketplace.
Contest
Hosting an contest on Christmas day offers a unique opportunity to engage followers during a time of heightened social media activity, capitalizing on the festive spirit to increase brand visibility, foster community interaction, and spread holiday cheer.
