Portfolio
PRESENTATION
Transfert Performance Sportive (TPS Conseil) is a French consulting firm specializing in sports strategy and performance, founded in 1989. Over three decades, it has become a national benchmark in supporting public and private decision-makers in the sports ecosystem.
TPS Conseil’s mission is to bridge the gap between sports, business, and local governance, fostering collaboration across sectors to develop innovative and socially responsible projects.
The firm provides expertise in project development, performance management, and strategic consulting, working alongside institutional leaders, companies, and major sporting organizations to advance health, education, and social engagement through sport.
The consulting firm is committed to promoting the decompartmentalization of skills and experiences by bringing together executives from the sporting, territorial and business worlds. This approach allows TPS Conseil to bring an innovative vision and cutting-edge expertise in supporting its clients.
TPS Conseil also helps managers from other sectors of activity to develop projects related to sport. With particular attention paid to the commitment of employees and citizens, participation in the health and education of all as well as financial profitability, TPS Conseil works with influential figures to mobilize current issues in sport.
OBJECTIFS
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Increase visibility and brand recognition in the French and institutional sports ecosystem.
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Build new partnerships with companies, federations, and public authorities.
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Generate website traffic and leads through content marketing and optimized communication.
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Promote and manage events, such as the Trophées Sport et Management, across all media channels.
COMMUNICATION ACTIONS
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trategic Communication Plan: Designed and executed a communication strategy highlighting TPS Conseil’s thought leadership and national impact.
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Social Media Management: Oversaw and optimized multi-platform content (LinkedIn, Twitter, Facebook) to engage with professional audiences and stakeholders.
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Content Curation: Selected and adapted relevant news, achievements, and partner highlights to strengthen brand storytelling.
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Event Management: Promoted and animated high-visibility events including the annual Trophées Sport & Management at the French National Assembly.
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Email Marketing: Produced and distributed newsletters to partners, institutions, and media contacts.
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Visual Production: Created campaign visuals and digital assets aligned with the firm’s professional and institutional image.
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Website Maintenance: Ensured the updating, optimization, and content coherence of the company website.
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Data Analysis: Conducted statistical performance reviews to guide content strategy and optimize reach.
Client Results
Linkedin suscribers
Promotion of the Sports and Management Trophies – Website Announcement
As part of the digital communication campaign for the Trophées Sport & Management 2021, a dedicated website announcement was created to present the nominees for each category.
The publication highlighted high-profile athletes and professionals such as Sarah Ourahmoune, Julien Pierre, François Petit, and Eléa-Mariama Diarra, recognized for their career transitions and contributions to sport and society.
The goal was to generate engagement and visibility ahead of the ceremony at the French National Assembly, reinforcing the event’s national scope and TPS Conseil’s leadership in sports innovation and management consulting.
Promotion of the Surf Course
Here’s a concise description highlighting the visual strategy for the team management course marketing materials, suitable for your portfolio:
For this professional team management course targeting corporate audiences, we implemented a refined, business-oriented visual approach. The visuals featured clean, minimalist compositions with an emphasis on professional aesthetics, distinguished from typical colorful imagery.
Aligning with the brand’s identity, we maintained the signature two-tone blue color scheme as a cohesive thread throughout the materials. This understated yet impactful palette combined with the pared-down visuals effectively conveyed a sense of professionalism and credibility.
The purposeful use of negative space and sparse design elements created a visually striking contrast, allowing the core content and messaging to take center stage. This strategic visual direction positioned the course as a premium, business-focused offering while still resonating with the brand’s established identity.
