Marbrerie des Yvelines
PRESENTATION
La Marbrerie des Yvelines (MDY) is a French company specializing in the production and transformation of natural and composite stones for architectural, decorative, and construction projects.
Founded in 1947, MDY has built a reputation for craftsmanship and precision, offering a wide selection of high-quality materials such as marble, granite, quartz, limestone, and slate, as well as innovative composites.
Equipped with state-of-the-art machinery and a team of skilled artisans, MDY designs and manufactures custom-made pieces ranging from kitchen countertops to luxury interiors and monuments.
The company works closely with architects, interior designers, builders, and private clients, delivering tailor-made solutions that blend aesthetics, durability, and technical excellence.
GOALS
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Increase brand awareness and strengthen MDY’s reputation for excellence in craftsmanship and innovation.
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Generate qualified leads through an improved digital presence and website optimization.
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Modernize the brand image to align with contemporary design and architecture trends.
COMMUNICATION ACTIONS
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Communication Strategy: Developed and implemented a comprehensive brand communication plan combining digital presence and visual identity.
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Social Media Management: Created and curated visual content on Instagram and Facebook to showcase materials, projects, and behind-the-scenes craftsmanship.
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Visual Design: Produced a new graphic and photographic direction reflecting the quality and sophistication of MDY’s work.
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Website Creation: Designed and developed a new responsive website highlighting the company’s expertise, material collections, and workshop.
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Brand Modernization: Updated MDY’s visual identity and digital ecosystem, reinforcing trust and positioning the brand within the luxury interior design market.
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Analytics & Optimization: Monitored digital performance to improve visibility, engagement, and lead generation.
Instagram Website
Implemented a visually striking 3×3 grid layout on Instagram, featuring curated images showcasing the client’s luxurious finished projects from multiple angles. Spotlighted use of premium materials like granite and marble to convey sophistication and quality craftsmanship. Effective visual storytelling strategy aligned with Instagram’s engaging, image-driven platform.
New Website
Here’s a succinct description for your portfolio highlighting the strategy used in managing the developer team for the MDY website project:
Led a cross-functional developer team in conceptualizing and building MDY’s new website. Implemented agile methodologies and collaborative workflows to ensure seamless coordination among developers. Conducted regular review sessions to maintain alignment with design vision and brand guidelines. Prioritized performance optimization, responsiveness, and intuitive UX across devices. Leveraged version control and continuous integration for efficient development cycles.
