Hi ! i’m Your marketing strategist

How I improve your brand’s visibility

SEO (Search Engine Optimization)

Imagine a potential client searching on Google for exactly what you offer. If you don’t show up on the first page, you practically don’t exist. That’s what SEO solves: it positions your brand in front of people at the very moment they need you. Optimizing SEO means building authority, credibility, and visibility that lasts over time.

Delegating SEO matters because it’s a marathon, not a sprint. It requires constant adaptation to algorithm changes, technical fixes, and strategic content creation. Doing it alone often means months wasted on trial and error, while competitors pass ahead.

Optimization is a mix of art and science: in-depth keyword research to understand user intent, a clean website structure for Google to crawl, fast performance, mobile responsiveness, and high-value backlinks. It’s not just “adding keywords” — it’s creating an ecosystem where search engines trust you and users want to click.

SEA (Search Engine Advertising)

Picture this: your product launches tomorrow, and by the afternoon, people are already finding you at the top of Google. That’s the power of SEA. It buys you immediate visibility, gets you traffic in hours, and lets you test markets or offers quickly.

But poorly managed campaigns are like leaking faucets — money drains without impact. That’s why delegation is key. A specialist knows how to fine-tune targeting, adjust bids, and write ads that actually convert, not just attract clicks.

Optimization here means smart keyword bidding, precise audience segmentation, compelling ad copy, and continuous monitoring of cost per conversion. The goal isn’t just clicks; it’s measurable ROI. Done right, SEA and SEO work hand in hand: one brings quick wins, the other builds long-term presence.

Newsletter (Email Marketing)

Your website visitor leaves without buying. What if you could talk to them again tomorrow, in their inbox, with a message tailored to their needs? That’s the role of the newsletter. It’s your direct communication channel, unaffected by algorithms or ads, where you build trust, nurture leads, and drive repeat sales.

Delegating is important because effective newsletters aren’t just “send to all.” They require strategy: segmenting audiences, crafting subject lines that get opened, and writing content that engages. It’s a craft where tone, design, and timing matter.

Optimization means building automated sequences for onboarding, retention, and upselling. It means analyzing open rates, click rates, and conversions, then refining based on data. A good newsletter is a long-term conversation with your audience, not just a broadcast.

Website

Think of your website as your flagship store — open 24/7, always visible. First impressions happen here: if your site loads slowly, looks outdated, or feels confusing, people won’t stay. A website isn’t just “having an online presence.” It’s the foundation that connects SEO, SEA, newsletters, and every other marketing effort.

Delegation matters because design, user experience, and performance demand specialized skills. A poorly designed website can undermine the best campaigns. Professionals ensure your brand looks credible, your message is clear, and your visitors know exactly what action to take.

Optimization involves responsive design for mobile users, fast loading speeds, strong calls-to-action, clear navigation, and integration with analytics. It’s about making sure every visitor’s journey is smooth, persuasive, and measurable.

Social Media

Think of social media as the modern marketplace. It’s where your audience spends hours every day — scrolling, liking, commenting, sharing. If you’re absent there, you’re invisible in their daily lives. Social media isn’t just about posting pretty pictures. It’s about creating a space where your brand lives in people’s routines, builds trust, and sparks conversation.

Delegation is crucial because algorithms change constantly, formats evolve (Reels, carousels, stories), and each platform requires a different tone and strategy. A specialist ensures your content doesn’t just fill a feed but actually drives engagement and funnels people toward your goals.

Optimization means more than posting often. It’s about planning a content calendar, defining your brand voice, mixing educational, inspirational, and promotional content, using the right hashtags, and tracking analytics to see what works. It’s storytelling at scale: building a community around your brand so that when you speak, people listen — and act.

Marketing Portfolio

I have proven track record of driving results for companies of all sizes. With a focus on data-driven strategies and creative thinking, I help small businesses and industry leaders alike unlock their growth potential. Committed to delivering tailored solutions that exceed expectations and position clients for long-term success.

Smart campains for optimized results

Instagram Event calendar for Vinapogée

Interview of Muhammad Yunus,Nobel Peace Prize in 2006.

Promotion of world-renowned urbanism concept : The 15-minute city

Partnership between Loréal & WomenInTech

The "15-minute city" bestseller on release day

Audit Brainstorming session

Client Results

organic views on a unique Instagram post

Members

Members on IF plateformes

“Working with Carenza has been an invaluable. Her strategic thinking and ability to craft clear, impactful messaging has helped elevate our brand and better connect us with our target audiences. Carenza’s expertise in developing multi-channel communications plans has allowed us to leverage our digital platforms effectively.

Audrey.B

Carenza has done an amazing job at managing the WIT social media accounts. She was proactive and witty when it came to copywriting. Carenza paid special attention to the details of the posts to ensure cohesiveness throughout the social media accounts – I definitely recommend her and would love to work with her in the future!”

Maria.P

“Carenza’s deep understanding of media relations has scored high-profile coverage, amplifying our voice on key issues. Carenza is also a great crisis communicator – her calm demeanor and ability to act decisively have helped us navigate sensitive situations.”

Marie.T

Let’s make something amazing together

Location

Montpellier, France