Institut Français
PRESENTATION
The Institut Français is a leading French cultural institution with a global mission: to promote the French language and Francophone culture while strengthening international cultural exchange. Present in over 130 countries, it coordinates and supports French language education, artistic residencies, exhibitions, film screenings, concerts, conferences, and festivals.
As a key actor of France’s cultural diplomacy, the Institut Français also drives linguistic and educational cooperation and supports French publishing and creative industries abroad, fostering cultural influence and global visibility.
Goals
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Expand international digital presence and strengthen brand awareness of the Institut Français across multilingual audiences.
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Promote cultural programming through engaging, high-value online storytelling aligned with the brand’s visual and editorial identity.
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Enhance community engagement on social platforms to increase participation in events and reinforce France’s cultural influence.
COMMUNICATION ACTIONS
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Strategic Communication Plan: Designed and implemented a digital communication strategy aligned with the Institut Français’ mission, integrating audience segmentation, content pillars, and performance KPIs.
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Social Media Management: Managed and optimized multilingual accounts (Facebook, Instagram, X, LinkedIn), ensuring consistent tone, visual coherence, and publication rhythm.
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Performance & Analytics: Conducted detailed social media audits and monthly reporting, analyzing engagement, reach, and conversion metrics to guide ongoing improvement.
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Real-Time Event Coverage: Created and published live social media content during cultural events to boost visibility and user interaction in real time.
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Visual Identity Refresh: Developed a new Instagram visual identity to modernize the brand’s image, harmonize visuals, and enhance audience retention.
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Website Content Integration: Updated and maintained the online cultural program, improving SEO structure (H1, meta descriptions, alt text) and user navigation.
Client Results
Website attendance between 2018 - 2019 (i.e. 1 Million users)
4,480 Instagram subscribers in Jan. 2019, 9,360 subscribers on Jan. 1, 2020
27,100 Linkedin subscribers in Jan. 2019, 35,650 subscribers on Jan. 1, 2020
Institut Français – Instagram Visual Identity
The Institut Français Instagram feed was redesigned to create a cohesive visual identity that reflects the diversity of French artistic expression. Each color-coded icon represents a distinct form of art — cinema, dance, theater, photography, literature, and visual arts — allowing followers to instantly identify the cultural field showcased in each post.
This structured visual system strengthens brand recognition and content clarity, making the feed more intuitive and engaging. The result is a dynamic and curated aesthetic that highlights the richness of French and Francophone creativity while promoting the Institute’s global cultural programming.
