Institut Français
PRESENTATION
L’institut Français is a French cultural establishment with an international vocation whose mission is to promote the French language, French and Francophone culture, as well as cultural exchanges with other countries. It is present in more than 130 countries and offers a wide range of cultural, educational and artistic activities, such as French language courses, exhibitions, film screenings, concerts, conferences, workshops, festivals and many other events. The French Institute is also responsible for coordinating linguistic and educational cooperation, as well as promoting French publishing abroad.
Goals
- Develop their digital audience and international notoriety
- Highlight cultural program
COMMUNICATION ACTIONS
- Creation of a communication strategy
- Social media management
- Statistical analysis
- Creation of content on social networks live during events
- Creation of a new visual identity on Instagram
- Posting of cultural programming on the website
Client Results
Website attendance between 2018 - 2019 (i.e. 1 Million users)
4,480 Instagram subscribers in Jan. 2019, 9,360 subscribers on Jan. 1, 2020
27,100 Linkedin subscribers in Jan. 2019, 35,650 subscribers on Jan. 1, 2020
