Portfolio

PRESENTATION

Happe by ENGIE is a digital platform launched in 2020 by the ENGIE Group, designed to simplify energy management for both individuals and professionals.
Through its user-friendly interface, the platform enables users to track and optimize their energy consumption, subscribe to green electricity offers, install renewable energy solutions, and access personalized energy advice.
Happe by ENGIE aims to make sustainable energy accessible, transparent, and engaging, empowering users to take an active role in their transition to renewable energy.

OBJECTIFS

Increase brand awareness among young adults, positioning Happe as a modern, accessible, and eco-conscious energy brand.
Generate qualified leads to the online application through targeted content and digital campaigns.

COMMUNICATION ACTIONS

Communication Strategy: Designed a strategic communication plan focused on digital visibility and customer acquisition.
Social Media Management: Managed and optimized content across Instagram, Facebook, and LinkedIn, targeting younger audiences with engaging visuals and calls to action.
Visual Identity Creation: Developed a new, youthful, and dynamic visual identity on Instagram to reflect the brand’s modern and eco-friendly positioning.
Content Curation: Selected and adapted educational and lifestyle content related to energy efficiency and sustainability.
Competitive Monitoring: Conducted benchmarking of other energy brands to identify trends, engagement strategies, and areas for differentiation.
Performance Analysis: Measured KPIs (engagement rate, conversion, reach) to continuously refine content strategy and ad targeting.

Happe by Engie website

Client Results

organic views on a unique Instagram post

Instagram Feed – Happe by ENGIE

A colorful and playful Instagram feed designed to attract young, digital-native audiences through engaging visuals, contests, and relatable humor.
The communication strategy focused on user-generated content, where followers were invited to share creative selfies and photos for a chance to win prizes, creating a strong sense of community and participation.

The feed combines bright tones, bold typography, and authentic user photos, reflecting Happe’s dynamic and accessible positioning as a modern, green, and customer-focused energy brand.

Key results:

Strong engagement among young adults.
Increased brand visibility through participatory campaigns and co-branding (e.g., Boulanger partnership).
Strengthened emotional connection through humor and lifestyle-oriented content.

Facebook – Happe by ENGIE

The Happe by ENGIE Facebook page extends the brand’s energetic and youthful identity across a broader audience.
Posts combine educational content, interactive quizzes, and humorous campaigns to demystify the energy market while maintaining a light, conversational tone.

Visuals are bright, fresh, and inclusive, aligning with the brand’s mission to make sustainable energy accessible and engaging.
The communication focuses on awareness and community building, leveraging short videos and visual storytelling to humanize energy topics and encourage interaction.