Chaire ETI
PRESENTATION
The E.T.I Chair (Entrepreneurship, Territories, Innovation) – part of IAE Paris-Sorbonne Business School – conducts research on the intersection between businesses, innovation, and territorial development.
Its work focuses on the economic, environmental, and social transformations shaping contemporary organizations and local ecosystems. Research areas include corporate innovation strategy, public policy impact, CSR and governance, urban and territorial planning, and local economic resilience.
Through active collaboration with public institutions, private companies, and research networks, the Chair plays a pivotal role in promoting sustainable innovation and inclusive territorial development, contributing to both academic and societal progress.
GOALS
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Increase visibility and recognition of the Chair’s academic and institutional activities.
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Strengthen partnerships with public, private, and academic stakeholders.
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Generate qualified traffic to the website through optimized digital communication.
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Promote and manage events highlighting the Chair’s research, conferences, and publications.
COMMUNICATION ACTIONS
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Strategic Communication Plan: Designed and implemented a digital strategy reinforcing the Chair’s positioning on innovation and sustainability.
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Social Media Management: Managed LinkedIn, Instagram, and YouTube accounts to promote publications, conferences, and partnerships.
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Content Curation: Selected and adapted research outputs into accessible content for digital platforms.
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Event Promotion: Coordinated online and in-person events through dynamic campaigns and real-time coverage.
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Email Marketing: Created newsletters to share news, publications, and calls for projects with targeted audiences.
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Visual Identity & Design: Produced visuals for social media and event communication aligned with the Chair’s branding. I Created a color-coded visual chart on Instagram to organize content by theme — each color representing a key focus area such as innovation, territory, sustainability, and entrepreneurship — ensuring visual harmony and easier navigation for followers.
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Analytics & Reporting: Conducted performance analysis to optimize audience engagement and content strategy.
Client Results
Facebook interactions
Linkedin members
Twitter interactions
Chaire ETI – Official Website
The Chaire ETI (Entrepreneuriat, Territoires, Innovation) website serves as a research and communication platform for the IAE Paris-Sorbonne Business School. It highlights the Chair’s work on innovation, sustainable development, and territorial transformation, providing access to scientific projects, publications, and educational programs.
The site showcases the Chair’s mission to rethink innovation and disruption as drivers of economic, social, and ecological value creation, offering visitors clear navigation between research outputs, event agendas, and institutional collaborations.
